logo design

Pink background with a butterfly icon in the center. Text on the left says 'St. Frock' and on the right says 'Rewards' in dark purple font.

St Frock Rewards

Objective

The St Frock Rewards brand had to feel exclusive and special, and be distinctive yet still feel like St Frock. By incorporating the butterfly element featured in the main logo, but elevating the lockup with fine typography, the result was something both familiar and a little bit fancy.

Role

Branding
Digital Design

Year

2023

Shop & Earn with St. Frock Rewards
White text on a black background reads 'Save Our Stages NSW' with a distressed font style.
A black and white drawing of two hands holding a microphone and a drink, with a speech bubble saying 'Comedy Store'. The word 'HAHA' in yellow is prominently displayed, with 'Happy Hour' written below.
Text reading 'Jane Svedloff Celebrant' on a wooden background.

Janne Sverdloff Celebrant

Objective

Janne Sverdloff Celebrant approached me to design the branding for her new business in 2016. I worked closely with Janne to develop a visual identity that reflects of her personality, and her experienced and empathetic approach to her work.

As a new business, this project needed a brand new design. Janne’s brand is organic and personal, which I chose to reflect in the hand-made imagery and logo design. I also had to be mindful of representing the two very different sides to Janne’s work, which I chose to do through dual visual elements.

Role

Branding
Stationary Design
Web Design

Year

2016

Two business cards for Jeanne Svedoff, one with a white background and green leaf pattern, the other with a dark background and gold leaf outline pattern, both on a wooden surface.
A circular logo with red text saying "Valentine's Day Showcase" and a red heart in the center labeled "Comedy Store" with an arrow through it.
Neon sign for Comedy Store Showcase featuring a vintage microphone, with text 'Comedy Store', 'Showcase', and 'World Class Stand Up'.