Logo Design

Since 2017, I've designed logos across a wide range of projects, from standalone marks for one-off events through to full identity systems as part of larger branding work, spanning fashion, live entertainment, and small businesses.

When designing stand-alone logos, my aim is to treat each outcome as a bespoke solution for each client, since every one needs something specific and different. My approach is to genuinely learn each client's world first: their audience, their tone, what they need the logo to say before it says anything else. The result feels tailor-made to them, not like a variation on my own signature look.

Recent projects span a range of clients and contexts: a rewards program lockup and animation treatment for online fashion retailer St Frock, playful event logos for comedy nights like Haha Happy Hour and the Comedy Store Showcase, hand-drawn typography for celebrant Janne Sverdloff, and a logo for the Save Our Stages NSW initiative supporting live music venues.