Sydney fringe Comedy Festival

Client:
Century Entertainment

Year:
2018

Industry:
Events & Festivals

Responsibilities:
Branding, Illustration, Print Design, Website Refresh, Social Media Design

Deliverables:
Logo, Style Guide, Key Artwork, Program Guide, Website Refresh, Social Media Templates, Outdoor Signage

In 2018, Sydney Fringe Comedy Festival rebranded. As a festival existing to give platform for smaller comedians, or to trial new work for established artists, the new brand aimed to more authentically reflecting the ‘work-in-progress’ nature of the participating artists. Additionally, the rebrand aimed to highlight the experience for the punters by highlighting the Festival’s appeal – good food, good drinks, and a good time.

The rebrand included multiple deliverables across multiple platforms, including a dynamic logo that could be updated annually, printed posters, large format signage, a printed event guide, a website re-skin and social media templates.

Group of people talking outside at the Sydney Fringe Comedy event, with a large schedule board and colorful lights in the background.
Three identical posters advertising Sydney Fringe Comedy Festival from August 28 to September 30, 2018, at Factory Theatre, 105 Victoria Road, Marrickville, featuring colorful illustrations of comedy and entertainment icons.
A colorful bingo style grid with icons representing entertainment, food, and activities such as a microphone, a burger, a bicycle, a light bulb, a comedy club entrance, a microphone on a stand, a beer, a boat, and abstract designs.
Flyer advertising Sydney Fringe Comedy event with dates August 28 to September 30, 2018, at Factory Theatre. The flyer features a colorful pattern of icons including microphones, lips, bicycles, light bulbs, beer glasses, and comedy tickets.
Digital devices showing Sydney Fringe Comedy Festival website and event details, including images of comedians Demi Lardner and Tom Walker.

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