Sydney Guitar Festival

In 2018, I led a complete rebrand of the Sydney Guitar Festival for Century Entertainment, delivering a new visual identity across branding, illustration, print, digital and social media design.

The rebrand had two goals: first, to create a flexible identity that worked more easily across a wide range of marketing contexts; second, to broaden the festival's appeal to an older demographic through simpler, more refined design. The existing logo was reimagined to be more versatile and adaptable across contexts, and simplified and digitised into the primary illustration style, creating a fresh visual language for the new year and giving the festival a distinctive visual signature that tied everything together, from posters to the website and social assets.

Deliverables included a new logo and style guide, key artwork, printed posters and program guide, large-format outdoor signage, a website refresh, and a suite of social media templates.