Sydney Guitar Festival

Objective

Wanting a refreshed visual identity, in 2018 I completely rebranded the Sydney Guitar Festival.

The primary goal of the rebrand was to transform the existing brand into something more easy to use in a variety of marketing contexts. The secondary goal was to frame the festival as something more appealing to an older demographic, by simplifying the design.

This rebrand included a variety of deliverables, including including a logo, printed posters, large format signage, a printed event guide, a website re-skin and social media templates.

Role

Branding
Illustration
Print Design
Website Refresh
Social Media Design

Year

2018

A musician playing an acoustic guitar on stage at the Sydney Guitar Festival, with an audience seated in front of the stage and a large screen displaying the event's logo in the background.
A stylized illustration of an electric guitar with an eye design in the center of the body, featuring intricate blue lines on a black background.
Promotional posters for the Sydney Guitar Festival 2018, held from August 9 to August 19. The posters feature a blue background with a stylized electric guitar design and event details, including the lineup of performers and festival location at the
Brochure for the Sydney Guitar Festival 2018 featuring event details, dates August 9-19, 2018, venue at Concourse Concert Hall, with illustrations of guitars and an eye with a fingerprint pattern.
Festival poster displaying Sydney Guitar Festival, August 9-19, at The Concourse Chatswood, with performances by Tommy Emmanuel on August 12, Beijing Guitar Duo & Grigoryan Brothers on August 17, and a Guinness World Record event with an electric gui
A desktop computer and a tablet displaying websites for the Sydney Guitar Festival, featuring artist Kaki King and other performers.