Objective

I was approached to design the branding and collateral for the Live Music Venues Alliance, with the goal to create a clean and modern brand that reflected the diversity and creativity of live music.

The logo includes clean iconography of the ‘LMVA’ letters, creating a distinctive mark that puts the brand first and creates a dynamic system for all end uses. Contrasting the clean logo and typography with bold colours, stage-light inspired gradients, and grungy textures creates a visual language that balances the vibrancy and energy of live music with the professionalism of the organisation.