Live Music Venues Alliance

Client:
Live Music Venues Alliance

Year:
2024-2025

Industry:
Non-Profit Organisation

Responsibilities:
Branding, Digital Design, Print Design, Website Design

Deliverables:
Logo, Style Guide, Social Media Templates, Signage, Print Design, Website Design

Between 2024 and 2025, I was approached to design the branding and collateral for the Live Music Venues Alliance, a non-profit organisation representing venues across the live music industry, delivering a full identity system spanning logo, style guide, print design, event signage, social media design and website design.

The brief called for a brand that felt clean and modern, while still genuinely reflecting the diversity and creativity of live music itself, two qualities that don't always sit naturally together. The logo takes clean, simplified iconography of the letters "LMVA" to create a distinctive, brand-first mark built as a dynamic system that flexes across every end use. Against that clean logo and typography, bold colours, stage-light-inspired gradients and grungy textures bring in the energy and vibrancy of live music, balancing that against the organisation's professionalism as an industry body.

The result was a distinctive, flexible identity capable of representing both the credibility of an industry alliance and the raw energy of the scene it represents.

A promotional graphic for The Live Music Venues Alliance featuring a colorful logo and a black-and-white photo of a live band performing on stage at a music venue.
Graphic showing four logos of The Live Music Venues Alliance in different color schemes: one in color, one in black, one in color with text, and one black with text. Below are four circles in pink, lime green, coral, and blue labeled with color names
Three social media post images with colorful backgrounds and white text, featuring silhouettes of concert crowds at the bottom, superimposed on a blurred concert scene with musicians.
Flyer announcing the launch of a new website and membership drive for The Live Music Venues Alliance, with details on upcoming event on October 8 at Crowbar, Leichhardt, featuring performances by Dust and Reap, including a QR code for RSVP.
iMac displaying the website for The Live Music Venues Alliance, with a dark background, colorful logo at the top, two call-to-action buttons, and a section with images and texts about the organization.

Favourite Projects

Band performing live on stage with colorful lighting, with the text 'The Live Music Venues Alliance' and a colorful logo at the center.
Pink promotional poster advertising an all-day happy hour from 4 to 6 PM with selected beer, wine, and spirits for $6. Borders decorated with line drawings of liquor bottles and glasses.
Two women smiling outdoors holding large purple flower, with the text 'bloom SPRING 2024' overlaid.
People standing in front of a large advertisement for the Sydney Fringe Comedy festival. The ad features cartoon-style icons, including a ticket, sneakers, a light bulb, and a microphone, with the dates 27 August to 29 September.

St Frock Collections

Art Direction, Digital Design

Sydney Fringe Comedy Festival

Branding, Print Design, Digital Design

Agincourt Hotel

Branding, Print Design

Live Music Venues Alliance

Branding