Objective

I ran the creative output for multiple St Frock seasonal collections, with responsibilities spanning from shoot concept development, to post-production editing, to final graphic treatment. Each collection had it’s own identity and twist on the pillars of the St Frock brand, either inspired by the bold prints and feminine silhouettes, or the visuals of Palm Springs or Euro Summers. Each collection required me to create a cohesive creative collection presented across the website, emails, and social media.