St Frock

Client:
St Frock

Year:
2021-2025

Industry:
Fashion Ecommerce

Responsibilities:
Digital Design

Deliverables:
EDMs, GIFS, Social Media Design

Below is a collection of various social media campaigns, templates, EDM artwork and more, created for online fashion retailer St Frock.

During my time, the brand was bold, fun and feminine. The visual approach was to chase attention with bright colours and feminine touches, while exciting the customer through GIFs and on-trend assets. No two sales, emails, or collections were the same.

Bright green sale poster featuring a large pink '30%' with text promoting a long weekend sale offering 30% off almost everything.
Colorful pink and orange background with bold white text advertising a 30% discount on almost everything, excluding new arrivals, best sellers, sale styles, pre-orders, and gift cards.
A bright yellow sale sign with black text advertising a back-to-work discount of 25% off on 350 workwear styles, with a colorful red and pink background.
Bright pink background with large yellow text that reads "Over 1000 styles on sale" and orange decorative elements.
A screenshot of an Instagram story with a black background and white text.
Black Friday sale announcement offering 30% off almost everything.
Black Friday sale announcement with 30% off almost everything, displayed on a digital screen with bold pink and white text on a black background.
Black Friday sale advertisement offering 30% off almost everything.
A promotional graphic advertising 30% off on workwear styles, with bold text and handwritten annotations.
Bright pink promotional poster with black and green text advertising 30% off on 500 styles, featuring green smiley faces and black butterfly icons.
A promotional sign offering 30% off 500 styles, with bold black, white, green, and pink colors, and a butterfly graphic at the top.
Pink background with bold yellow and black text reading "500 Dresses Under $50" and sparkles accessories.
A promotional advertisement for a flash sale on selected knitwear offering 50% off for 72 hours.
A promotional social media post with a pink background and white text that says, "You're the boss! 25% off 300 Workwear Styles," encouraging a discount offer.
Advertisement for 30% off on 300 cold weather styles with a blue and purple background.
Pink background advertisement for a boxing day sale with up to 70% off.
A promotional graphic advertising 30% off almost everything during an Afterpay Day sale event with a colorful blue and green gradient background.
Sign advertising 450 dresses under $50 with colorful text on a pink background.
Advertisement for a sale offering 30% off on 450 styles, with colorful torn paper design and bold text.
A promotional poster advertising a long weekend sale with a 30% discount on nearly everything.
Promotion for Winter Wonderland offering 30% off on 500 styles, with a purple background and blue polka dots.
A promotional social media graphic announcing 55 new arrivals for the start of the week, featuring a sky with clouds inside an egg shape and red text with decorative script and bold fonts.
Text overlay on a white background that says, "70 NEW STYLES JUST LANDED" with some faint green text behind it.
Spring sale advertisement offering 30% off on spring styles with colorful flowers and a light blue background.

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