Agincourt Hotel

In 2025, prior to the hotel's sale and change of ownership, I was brought on to revive the visual identity of the Agincourt Hotel, delivering a full refresh across branding, illustration, print, digital signage and website design.

At the time, the venue's identity had grown dated and unclear, with offerings that weren't communicating clearly to the audience it most needed to reach: local students. Brightening the visual identity and bringing in illustration to add warmth and personality was central to the solution, alongside making sure every touchpoint, from menus to signage to the website, clearly and consistently communicated what was actually on offer. Happy hour promotions were made bold and clearly visible across a busy street, while the website was streamlined to be clear about the venue experience and to highlight the rooms available for hire.

The result was a cohesive refresh spanning a full brand guide, custom illustrations, food and drink menus, indoor and outdoor signage, and a website refresh, giving the venue a brighter, more approachable identity during its final chapter as a live entertainment venue.